Augmented Reality

All posts related to 'Augmented Reality'.

Immersive Journalism: How VR is Shaping Journalistic Storyliving

VR is taking journalism by storm, and has been for the past few years. We are entering a new era for sharing news, in a format that Virtual Reality pioneers would call, Immersive Journalism. Slowly breaking away from the video and text-based journalism that we are used to, the

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Angela Hassassian Angela Hassassian
18 min read

Even in Virtual Reality, Content is King

As with any new piece of technology, there have been a number of naysayers when it comes to the potential future success of VR. That is not surprising, considering that people have a tendency to get bored of new technology quickly. Will VR stand the test of time and

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Angela Hassassian Angela Hassassian
10 min read

Hotels and Virtual Reality: Marketing A New Travel Experience

Virtual reality has already begun to make big waves in the marketing industry, and arguably the best case would be in the realm of hospitality. Airlines, tour agencies and hotels have been experimenting with the new medium to see what they can do to attract, engage and keep customers.

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Angela Hassassian Angela Hassassian
17 min read

How Augmented Reality In Museums Caters to the Edutainment of Millennials

One might wonder why Augmented Reality is becoming so popular among museums, especially when audio guides and personal guides are so readily available at museums and the information on the internet is quite accessible from home or schools. In fact, some might even argue that Augmented and Virtual Reality

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Angela Hassassian Angela Hassassian
16 min read

Tourism and V-Commerce

Tech gurus everywhere will get into a debate of just how influential AR and VR will be in the years to come. As mentioned in my previous article on the use of AR in Museums, there will always be those who see the technology as a threat rather

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Angela Hassassian Angela Hassassian
16 min read