Virtual reality has already begun to make big waves in the marketing industry, and arguably the best case would be in the realm of hospitality. Airlines, tour agencies and hotels have been experimenting with the new medium to see what they can do to attract, engage and keep customers. Read more..
The future seems to be virtual, as more and more virtual reality technologies are being implemented in different industries. 360Stories previously discussed how VR is transforming journalism, and how writers are now becoming more like UX designers. Because of VR tech, journalists now have to structure an Read more..
Tech gurus everywhere will get into a debate of just how influential AR and VR will be in the years to come. As mentioned in my previous article on the use of AR in Museums, there will always be those who see the technology as a threat rather Read more..
Dear Travel and Hospitality Industry People,
I am a Millennial, and speaking on behalf of a majority of Millennials, I have something to say. In a world filled with Photoshop airbrushing and Instagram filters, something we are all craving for is a bit of authenticity. This is true in Read more..
As time goes on, consumer behaviors change, and the travel industry is no exception. Sometimes the “new trends” can really set you up for a bit of shock. Two major trends on the rise include a.) more female travelers, and b.) more solo travelers, and a combination of the Read more..
In the past, we’ve talked about the advantages to immersive storyliving, and how VR technology is making it possible. We’ve delved into the opportunities storyliving provides for journalism. The reality is, the opportunities for tapping into immersive storyliving are endless. It can be used in all kinds of Read more..
In a previous post we discussed the strength of storyliving and the effect it can have on marketing, but if you take the topic in a more broad sense, you will come to understand that much of today’s marketing is done via peers sharing their experiences. Millennials are Read more..
Maybe you’re on the hunt for tangy tamarind juice from the terraces of Stone Town, or looking to sip some golden Tokaji aszú wine (“wine of Kings”) in the Tokaj, Hungary, or maybe you want to let your taste buds experience the diverse flavors of cheese from Switzerland’s Alpine Read more..